The Guerilla Marketing Tactic is something that was defined by Jay Conrad Levinson.
It is a tactic that create a buzz and provoke feelings. When using this method, it should be something small, cos those tend to work better. It should be something that is in the public's eyes. It should be working on the human psychology becos its the first thing that is going to affect our thoughts. You want to evoke the shit that comes to our first mind first. You dont want to care of what other businesses are thinking but you want to think of what the consumers are thinking cos you want them to think what you want them to think.